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Spanish Hair Cosmetics brand hits the UK
For the first time, Spanish hair cosmetics brand Salerm is available to UK salons. Founded in Barcelona more than 50 years ago and now sold across four continents, Salerm is recognised worldwide for its innovation and professional results.
At the heart of the brand’s success is its professional hair colour system, SALERM VISION - offering 120 bright, vibrant, long-lasting shades that care for the hair while creating true tones. Micro-molecular colour pigments ensure maximum colour effectiveness within the hair cortex, while the colour base, enriched with keratin, wheat germ, and natural plant oils, protects and conditions during the colouring process.
The system contains one of the lowest ammonia levels among professional hair colour lines. Salerm has also worked to minimise Resorcinol, a common irritant found in many dyes, with only three of its 120 colours containing it. The base colours are also free from green pigment, avoiding unwanted tones and ensuring cleaner, more precise results.
Salerm is distributed in the UK by Francaldo, a distribution company founded by David Capaldo, a professional colourist with over 35 years of experience.
“We brought Salerm to the UK because it’s a high-quality salon brand that delivers the results of a prestige colour line at an affordable price,” says David Capaldo, Director of Francaldo. “We also provide bespoke training and technical support for wholesalers and salons that stock the range.”
For further details, please visit www.salerm.com or contact the UK distributor Francaldo at 07866 604613, davidcapaldo@gmail.com, or info@salermhairproducts.co.uk.